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For quantitative projects, the questionnaire translates the brief into the questions respondents will answer. As with discussion guides, the approved brief is the foundation: research objectives, audience context and any methodological constraints shape the questions.

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Design fitted to the type of research

The system applies question-design expertise specific to the kind of research you’re running (exploratory, activation or journey), in the same way it applies methodology guidance to discussion guides.

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Scripting your own questionnaire

If you already have a questionnaire, attach it and ask the system to script it. Answer options you’ve pinned, such as “Other” and “Other, please specify”, keep their pinned position in the scripted version.