> ## Documentation Index
> Fetch the complete documentation index at: https://docs.focaldata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Scoping a project

> Start from the decision the research needs to inform

Not every project starts with a clearly defined brief, methodology, or audience. In practice, the highest-resolution starting point is often the decision the team needs to make, rather than a fully articulated research plan.

Focaldata AI is designed to work with this reality. It supports projects that begin with partial, evolving, or loosely defined inputs, and helps translate those into a structured piece of qualitative research.

## Start with the decision

Before setting up a project, be clear — at least informally — about the decision the research is intended to inform. This does not need to be a perfectly phrased research objective. Common examples include:

* Choosing between two or three messaging or creative routes.
* Understanding potential backlash, misunderstanding, or risk.
* Refining language, framing, or emphasis before public release.
* Exploring how a specific audience interprets an issue or proposition.

Being explicit about the decision keeps objectives, guide design, and analysis focused on what you actually need to learn.

<Card title="Next: create a brief" icon="file-lines" href="/project-setup/creating-a-brief">
  Turn your decision and context into structured research objectives.
</Card>
